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we are current, curious, honest, inclusive, invested, connected, global.

We believe earning connection is your greatest currency.

To connect, you must ignite a spark.

Practices

It starts with a spark.

Before you put any communication out into the world, remember this: no one is listening. People are tuning out instead of tuning in with a singular purpose: to filter the music from the noise. The top-down paid media model is broken. In this era of cord cutting, ad blockers and information overload, we need a different approach. Earned media drives impact like never before. But it’s not enough to just earn attention. We must earn connection. Connections are earned when we meet people where they are, with something they value. It’s emotional. We must feel a connection. When we do, it inspires action and creates value. That’s the currency of connection. At the heart of every connection is a spark. The spark happens when human insight, culture and media collide. The right spark connects people and ideas, igniting movements, shifting mindsets, and creating moments that matter.

We believe human connection is everything. It makes us Current.

 

What we do

Clients whose sparks we ignite.

Abbott logo.
Applebees logo
Bacardi logo.
Logo for Cartier
Logo for the Clorox Company
DeLonghi logo
Ecocar logo
Fedex logo
Geely logo.
Hyatt logo.
Inrix logo
Linked In logo.
Medtronic logo.
Logo for Microsoft
ONO logo.
Papa Johns logo.
Priority Health logo
Puma logo.
Logo for Radio Flyer
Logo for Shamrock Farms
Splunk logo
United Therapeutics Oncology logo.
Visa logo.
Wines of Sicily logo

City of Chicago.

Boards of Change.

Hidden Valley Ranch.

The Ranch Diamond.

Radio Flyer.

Hero Wagon.

Kingsford.

The Preserving History Bag.

Let's talk.

We thrive on solving the toughest business and brand challenges. We’d love to discuss how we can help you ignite your spark.

hello@currentglobal.com